Westfield Matildas join forces with Defence Force Recruiting

Football Federation Australia (FFA) is pleased to announce a new partnership with Defence Force Recruiting (DFR) to promote opportunities for women in Australia.

With the FIFA Women’s World Cup France 2019™ kicking off tomorrow, this partnership comes at an exciting time for Australian football fans. 

The Westfield Matildas’ partnership with DFR will focus on the Australian Army, and was developed by FFA in conjunction with their partner MKTG and DFR’s media communications partner UM. 

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With the Westfield Matildas taking on the world’s best in France, DFR will present a series of digital and social media content highlighting the exciting experiences available for women playing for and serving our country.   

FFA Chief Executive Officer David Gallop AM said there are many alignments that exist between the values of the Matildas and the Australian Army.

“With the biggest FIFA Women’s World Cup in history on the horizon, we’re delighted to have received the support of Defence Force Recruiting and the Australian Army,” Gallop said. 

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Pride, honour and being united are all part of the Matildas' belief system

“There are many values that are shared between the Matildas and Australia’s defence force personnel, so we believe this partnership will offer a great way to highlight career pathways, opportunities for women, and women representing Australia with professionalism. 

“The Matildas believe in pride, honour, and being united, while the Army’s core values are courage, initiative, respect, and teamwork, so we’re sure the content that will be presented throughout the Women’s World Cup will not only be engaging but encourage females to consider a career in the Australian Defence Force.”

The Chief of the Australian Army, Lieutenant General Rick Burr, AO, DSC, MVO, wished the Matildas the best of luck as they represent Australia in France as part of the FIFA Women’s World Cup™.

“Australians share a common set of values which bind us as a nation, and reinforce the partnerships we maintain within the region," Lieutenant General Burr said. 

"We understand that these partnerships make us stronger collectively, and more ready to tackle the challenges ahead.

"I know that the 2019 Matildas squad are ready for the unique challenges they will face as part of the FIFA Women’s World Cup™, and will do us proud through their demonstration of teamwork, mateship and tenacity. Best of luck.”

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This article was originally published on the Westfield Matildas website.
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