Michael Cockerill appointed Associate Editor of footballaustralia.com.au

Football Federation Australia (FFA) has today announced that former Sydney Morning Herald chief football writer and current Fox Sports commentator Michael Cockerill has been appointed as Associate Editor of footballaustralia.com.au.

Mike Cockerill is inducted into the FFA Hall of Fame in 2011.

Football Federation Australia (FFA) has today announced that former Sydney Morning Herald chief football writer and current Fox Sports commentator Michael Cockerill has been appointed as Associate Editor of footballaustralia.com.au.

Cockerill has spent 27 years reporting on Australian football, including six FIFA World Cup finals, seven FIFA World Cup qualification campaigns by the Qantas Socceroos, three Olympic Games football tournaments, the National Soccer League, the Hyundai A-League, Westfield W-League, and grassroots and community football.

Mike has been a contributor to the official FIFA magazine for 15 years and was inducted into FFA-s Hall of Fame last year.

The FFA digital network footballaustralia.com.au consists of 15 websites covering the elite tier of Australian football, from the national teams the Qantas Socceroos and Westfield Matildas to the domestic competitions the Hyundai A-League, Westfield W-League and National Youth League.

Since re-launching the platform in partnership with Optus in October 2011, the digital network-s audience has viewed over 1 million video streams, website traffic has increased by 14% and there have been more than 250,000 downloads of the Official Hyundai A-League app and Qantas Socceroos app.

FFA-s Head of Corporate Affairs and Communications, Kyle Patterson, said the appointment of such a highly-respected senior journalist to FFA-s digital network was a major step in the FFA-s strategy to run sophisticated digital media channels as the core of its fan engagement effort.

“When FFA launched our digital partnership with Optus a year ago, our vision was to make footballaustralia.com.au the no.1 portal for football fans across Australia,” said Patterson.

“We have been producing compelling news, images and video content on our websites and we-ve achieved significant growth in traffic, video streams and app downloads. That shows we are on the right track.

“The appointment of Mike Cockerill will add significant editorial credibility to our websites. Mike will add more quality writing, sharper news analysis, vast editorial experience and historical insights to our coverage of Australian football.

“The FFA websites have a natural advantage in providing ‘first run- news on our national teams and Hyundai A-League clubs, but we want to be the best as well as the first.

“In this regard, I-m delighted to secure Mike-s services. It signals our commitment to producing quality, compelling content and making it available where the fans want it; on mobile, tablet and fixed digital platforms.”

Mike Cockerill will commence with footballaustralia.com.au on 2 October with his first column to go live on that day.