Football Federation Australia (FFA) has received a boost with respected Global tyre company Continental Tyres signing a multiple-year-deal to become the FFA’s official tyre partner.
Continental Tyres will activate its partnership across a range of FFA properties including the Socceroos, Hyundai A-League, Westfield FFA Cup and AIA Vitality MiniRoos.
The announcement, which comes as the Hyundai A-League season kicks off, will add significant thrust to FFA’s strategy to commercialise the increased interest in Australian Football and drive the next period of growth under the Whole of Football Plan.
“Continental Tyres brings strong investment into Australian football and adds to the suite of blue chip businesses that share our long term vision to make football the number one sport in Australia,” said FFA CEO David Gallop.
“FFA has built some strong momentum in the last few years and we are fortunate that a global brand like Continental Tyres has seen the unquestionable trajectory that football is on in Australia and decided to join us on the journey.”
Continental is ranked in the top three automotive suppliers in the world and the German automotive giant brings fresh ideas and resources to the Australian Football landscape.
Continental has enjoyed a long association with football in Europe, and more recently, as a corporate partner of the Asian Football Confederation (AFC) and has joined the FFA’s corporate program after a successful introduction to the Australian market as a sponsor of the 2015 AFC Asian Cup.
“Continental has been producing premium tyres since 1871 but we are still quite new in the Australian market,” said Continental Tyres Managing Director Steve Brown. “Football and Continental Tyres are both growing rapidly in popularity and by partnering with the FFA, including the much-loved Socceroos, we hope to generate significant exposure and strengthen our position as one of the top brands in the tyre industry.”